Every daily email compared against its own category baseline — apply (coaching), product (Masterclass / Tackling Texting), and content (podcast / video / posts) — plus list growth, churn, and buyer signals from the weekly BerserkerMail export.
Data cutoff: August 28, 2026
Last two weeks shown (Aug 15 – 28), so recent still-accumulating sends don't shrink the table. Baselines are the trailing 90 days, full-list sends only: apply 34.1% open / 0.13% click · product 35.3% / 0.22% · content 34.0% / 1.64%. Deltas are against the email's own category.
| Date | Subject | Type | Open | Δ Open | Click | Δ Click | Unsubs |
|---|---|---|---|---|---|---|---|
| Aug 15 | Neurotic Scorekeeping | product | 32.7% | −2.6 | 0.20% | −0.02 | 4 |
| Aug 16 | 😚😚😚👌👉… (emoji subject) | apply | 29.4% | −4.7 | 0.11% | −0.02 | 5 |
| Aug 17 | Worried? | product | 33.2% | −2.1 | 0.19% | −0.03 | 4 |
| Aug 18 | Stupid Ways to Improve With Women | product | 33.6% | −1.7 | 0.33% | +0.11 | 7 |
| Aug 19 | Directionless | apply | 31.4% | −2.7 | 0.16% | +0.03 | 2 |
| Aug 20 | How to pass her tests | apply | 30.6% | −3.5 | 0.13% | 0.00 | 4 |
| Aug 21 | Are you being a passive little 🐶? | apply | 32.9% | −1.2 | 0.14% | +0.01 | 4 |
| Aug 22 | How to watch R-rated movies with your parents | apply | 32.9% | −1.2 | 0.14% | +0.01 | 4 |
| Aug 23 | What to do if your wife is a Lindsay Clancy fan | content | 32.3% | −1.7 | 2.90% | +1.26 | 2 |
| Aug 24 | Solving the Lead Drought | apply | 31.6% | −2.5 | 0.16% | +0.03 | 2 |
| Aug 25 | The Fruity Reason You Hate Small Talk | product | 31.0% | −4.3 | 0.44% | +0.22 | 3 |
| Aug 26 | People Who Need a Boss Are Not to Be Trusted | apply | 31.6% | −2.5 | 0.11% | −0.02 | 1 |
| Aug 27 | A Unique Fix to Dead Bedroom * | apply | 30.2% | — | 0.14% | — | 6 |
| Aug 28 | She's Alone, But You Don't Have to Be * | apply | 27.1% | — | 0.09% | — | 4 |
Highest unsub rates of the last month (Jul 29 – Aug 28, full-list sends). Quietest month on record — nothing over 0.17%, and the latest fortnight ran the summer's lowest rates.
| Type | Date | Unsub Rate | Lost | |
|---|---|---|---|---|
| 3 Slots Left | product | Jul 31 | 0.17% | 11 |
| How I Mindfooked My Partner | apply | Aug 2 | 0.12% | 8 |
| Stupid Ways to Improve With Women | product | Aug 18 | 0.11% | 7 |
| Snagged Myself a Filipina | apply | Aug 7 | 0.11% | 7 |
| 22 Guys Walk Into A Cigar Bar | apply | Aug 3 | 0.11% | 7 |
| Why "Friendzone Her" Backfires | product | Aug 13 | 0.09% | 6 |
Average open rate on full-list sends fell every month from October (39.5%) through June (32.5%) — then July ticked up to 33.1%, the first monthly increase in nine months (helped by the June 30 bot purge cleaning the denominator). August is running lower so far (30.9%), but that's a partial month with opens still accumulating. The page benchmarks against a trailing 90-day baseline, not all-time, for exactly this reason.
The headline metric. For each join-week cohort, we check every subscriber's status at the first snapshot at least 7 days after they joined. Current answer: a new subscriber has an ~80% chance of surviving their first week (244 of 303 measurable). This series gains one bar per week as snapshots accumulate.
Measurable subscribers in parentheses. Jun 29, Jul 27, and Aug 3 cohorts omitted (too few measurable at ~1 week yet). Only cohorts that joined within snapshot coverage (Jun 2 onward) can be measured at ~1 week; earlier cohorts appear in the retention-to-date chart below. The Jun 1 cohort (75%) was the paid-traffic spike — still the low-water mark.
Cohort size in parentheses. Jun 29, Jul 27, and Aug 17 cohorts omitted (under 10 subscribers). Each cohort's bar updates with every new snapshot, turning this into a survival curve.
% of each join-week cohort carrying the "Downloaded Self-Audit" tag as of Aug 25. The tag went live ~Jul 19, and the step-change is visible: cohorts joining before it ran 0–13%, while the Jul 27 and Aug 3 cohorts download at 50–67% — the self-audit is now in the new-subscriber path, and when it's actually in front of new opt-ins, roughly half take it. (Jul 27 is a 6-person cohort; the Aug 3 read — 10 of 20 — is the solid one.)
| Window | Real New / wk | Unsubs / wk | Net / wk |
|---|---|---|---|
| Jun 9–23 (14d, averaged) | +34.5 | −20 | +14.5 |
| Jun 23–30 | +26 | −19 | +7 |
| Jun 30–Jul 7 | +3 | −23 | −20 |
| Jul 7–14 | +23 | −21 | +2 |
| Jul 14–28 (14d, averaged) | +16.5 | −18.5 | −2 |
| Jul 28–Aug 4 | +4 | −31 | −27 |
| Aug 4–11 | +20 | −21 | −1 |
| Aug 11–18 | +11 | −24 | −13 |
| Aug 18–25 | +26 | −18 | +8 |
Every full-list send is classified on two axes. Tone: light (warm, funny, celebratory), medium (analytical or story-driven with stakes), heavy (dread — divorce, betrayal, loneliness). Selling strategy: proof (testimonials, track record, community, credentials), insight (selling by demonstrating the thinking), tension (analyze the problem deeply, build tension, pitch into it). Splits below: last week vs. the trailing 4 weeks.
| Tone | Last week (Aug 22 – Aug 28) | Last 4 weeks (Aug 1 – Aug 28) |
|---|---|---|
| Light | 2 of 7 (29%) | 12 of 28 (43%) |
| Medium | 4 of 7 (57%) | 14 of 28 (50%) |
| Heavy | 1 of 7 (14%) | 2 of 28 (7%) |
| Selling strategy | Last week (Aug 14 – Aug 20) | Last 4 weeks (Jul 24 – Aug 20) |
|---|---|---|
| Proof | 0 of 7 (0%) | 6 of 28 (21%) |
| Insight | 4 of 7 (57%) | 13 of 28 (46%) |
| Tension | 3 of 7 (43%) | 9 of 28 (32%) |
Tone/Strategy columns of sent-emails.csv.
Categories. Every email is classified by its CTA: apply → patstedman.com/apply (1-on-1 coaching), product → the Masterclass or Tackling Texting sales pages, content → a podcast, video, or post. Comparisons are always within category — a content email's 2% click rate and an apply email's 0.15% are both normal.
Baselines. Trailing 90 days, full-list sends only. All-time averages are inflated by the higher-open era of late 2025.
Excluded outliers. Sends under 1,000 recipients are excluded from all averages — these are segmented sends to buyers, event registrants, or sales-page visitors (e.g., "The Dynamic Man Masterclass is HERE" at 83% open to 249 buyers, the Forbidden Intimacy Deep Dive emails at ~380 registrants, "Your Free Call" to 24 people). They're a different audience, not a signal about copy. The most recent 2 days of sends are shown but not scored, since opens are still accumulating.
Sales proxy. BerserkerMail doesn't report per-email revenue. "Sold well" = high-intent clicks on apply/product emails plus buyer-tag changes in the weekly list export attributed to that window.