Every daily email compared against its own category baseline — apply (coaching), product (Masterclass / Tackling Texting), and content (podcast / video / posts) — plus list growth, churn, and buyer signals from the weekly BerserkerMail export.
Data coverage: email performance through Jun 23 (last sent-emails export, pulled Jun 24 — Jun 22–23 opens understated) · list & retention through Jul 7.
Baselines are the trailing 90 days (Mar 25 – Jun 21), full-list sends only: apply 34.1% open / 0.13% click · product 35.3% / 0.22% · content 34.0% / 1.64%. Deltas are against the email's own category.
| Date | Subject | Type | Open | Δ Open | Click | Δ Click | Unsubs |
|---|---|---|---|---|---|---|---|
| Jun 9 | What You Should Have Been Told About Sex When You Were 16 | apply | 32.0% | −2.1 | 0.09% | −0.04 | 4 |
| Jun 10 | AI Psychosis | apply | 33.0% | −1.1 | 0.15% | +0.02 | 3 |
| Jun 11 | Turning Your Strong Opinions Into a Good Dating Life | apply | 32.9% | −1.2 | 0.22% | +0.09 | 7 |
| Jun 12 | Why ruthless approaches are low ROI | apply | 33.1% | −1.0 | 0.17% | +0.04 | 7 |
| Jun 13 | A Patricia of Your Own | apply | 33.6% | −0.5 | 0.20% | +0.07 | 6 |
| Jun 14 | Understanding the Beliefs that Cripple You | apply | 32.1% | −2.0 | 0.20% | +0.07 | 4 |
| Jun 15 | OnlyFans vs. Strip Clubs vs. Escorts | apply | 34.0% | −0.1 | 0.25% | +0.12 | 6 |
| Jun 16 | A Phase, Her Character, Or Your Mood? | apply | 31.6% | −2.5 | 0.18% | +0.05 | 6 |
| Jun 17 | Liberating Her From Sisterhood | apply | 32.9% | −1.2 | 0.20% | +0.07 | 3 |
| Jun 18 | Magic Spells She Uses Against You | apply | 33.4% | −0.7 | 0.17% | +0.04 | 4 |
| Jun 19 | Don't Date The Abortion Doctor | apply | 31.9% | −2.2 | 0.15% | +0.02 | 3 |
| Jun 20 | Why Arranged Marriages Are Coming Back | content | 33.1% | −0.9 | 0.71% | −0.93 | 5 |
| Jun 21 | The Casanova Nice Guy | apply | 32.2% | −1.9 | 0.18% | +0.05 | 5 |
| Jun 22 | The Best Part Of Being A Man * | apply | 29.0% | — | 0.15% | — | 2 |
| Jun 23 | The Holy Grail of Self-Work * | apply | 15.9% | — | 0.14% | — | 1 |
This period was clean: no email exceeded 0.11% unsub rate (7 people), right at the long-run norm. For context, the all-time worst offenders show what a real spike looks like.
| All-Time Unsub Spikes | Type | Date | Unsub Rate | Lost |
|---|---|---|---|---|
| Hey Fa**ot | apply | Oct 14, 2025 | 0.43% | 26 |
| Free Sex Workshop | product | Nov 14, 2025 | 0.30% | 18 |
| The Problem With Homo-Erotic Men's Groups | apply | Oct 19, 2025 | 0.28% | 17 |
| Why I Never Cuck | product | Nov 17, 2025 | 0.25% | 15 |
| Your Application Has Been Denied | apply | Apr 26, 2026 | 0.25% | 16 |
Average open rate on full-list sends has slipped every month for nine months — from 39.5% in October to 32.0% in June. This is why the page benchmarks against a trailing 90-day baseline, not all-time. Worth watching: whether it's list fatigue, deliverability drift, or the growing share of unengaged imports.
The headline metric. For each join-week cohort, we check every subscriber's status at the first snapshot at least 7 days after they joined. Current answer: a new subscriber has an ~80% chance of surviving their first week (166 of 208 measurable). This series gains one bar per week as snapshots accumulate.
Measurable subscribers in parentheses. Only cohorts that joined within snapshot coverage (Jun 2 onward) can be measured at exactly ~1 week; earlier cohorts appear in the retention-to-date chart below. The Jun 1 cohort (75%) was the paid-traffic spike — early evidence that source affects stick rate.
Cohort size in parentheses. Jun 29 cohort omitted (only 4 subscribers — too small to read). As snapshots accumulate, each cohort's bar updates weekly, turning this into a survival curve.
| Window | Real New / wk | Unsubs / wk | Net / wk |
|---|---|---|---|
| Jun 9–23 (14d, averaged) | +34.5 | −20 | +14.5 |
| Jun 23–30 | +26 | −19 | +7 |
| Jun 30–Jul 7 | +3 | −23 | −20 |
Categories. Every email is classified by its CTA: apply → patstedman.com/apply (1-on-1 coaching), product → the Masterclass or Tackling Texting sales pages, content → a podcast, video, or post. Comparisons are always within category — a content email's 2% click rate and an apply email's 0.15% are both normal.
Baselines. Trailing 90 days, full-list sends only. All-time averages are inflated by the higher-open era of late 2025.
Excluded outliers. Sends under 1,000 recipients are excluded from all averages — these are segmented sends to buyers, event registrants, or sales-page visitors (e.g., "The Dynamic Man Masterclass is HERE" at 83% open to 249 buyers, the Forbidden Intimacy Deep Dive emails at ~380 registrants, "Your Free Call" to 24 people). They're a different audience, not a signal about copy. The most recent 2 days of sends are shown but not scored, since opens are still accumulating.
Sales proxy. BerserkerMail doesn't report per-email revenue. "Sold well" = high-intent clicks on apply/product emails plus buyer-tag changes in the weekly list export attributed to that window.